AS I SEE IT: Independent Promotions need to promote their product
Pro Wrestling: Between the Sheets
As most of you know, PWBTS.com, the flagship site of this column, focuses on coverage and promotion of independent wrestling. As someone who happily shills independent wrestling promotions whenever possible, one of the things that pisses me off is the way independent promotions seems to have no sense about the basic sorts of things that they need to do to promote their product.
Instead, some promoters seem to think that the way to draw is to hold grudges against any independent promotion operating in their area. They’ll take shots at these competitors online or in print. They’ll tell their talent: if you work for [insert name of competitor], I won’t book you on my shows. They’ll hold multi-promotion tournaments, and not invite the largest one in their area…who just happens to be said competitor. They’ll deliberately run shows against even charity-themed promotions, try calling local police to disrupt their shows…and all sorts of fun things like that.
I have a better idea…how about actually advertising your OWN product?