WWE Night of Champions airs live this Sunday on the WWE Network. The event will mark Sting’s first pay-per-view match since WrestleMania 31 as he takes on WWE champion Seth Rollins. WWE officials hope the special attraction will have an impact on Night of Champions’ business.
Historically, Night of Champions has been the lowest-performing pay-per-view of the third quarter in terms of buyrate. Averaging just 147,600 buys since its debut in 2008, the event brings in 20% less buys than July’s Battleground pay-per-view, and 51% fewer than the iconic SummerSlam in August.
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