The UK Broadcasting rights to World Wrestling Entertainment are up soon after 4 years and Sky (Sky Sports) may have a fight on their hands to secure a new deal with WWE. Virgin Media and Setanta Sports are both in line to battle for the rights to air the weekly broadcasts of RAW, Smackdown! and ECW as well as the monthly PPV’s and specials. WWE Joined Sky Sports fully in 2002 after many years airing on the UK’s fourth terrestrial Channel 4. The demise of WWE on Channel 4 was credited due to a number of things during the live edition of Royal Rumble 2000 Mae Young exposed herself live and soon after Channel 4 imposed a live delay on the PPV’s this pretty much lead to a non-renew of contract and an outbid from Sky Sports. The Channel also aired commercials during the PPV which become increasily unpopular with fans.