Monday Night Mayhem
Teams Up with Fathead®
To Promote Sponsorship Of
WWE’s Cyber Sunday®
FOR IMMEDIATE RELEASE
CONTACT:
John “The Big Mosh” Masiulionis & Eric “Blade” Haber
[email protected]
Megan Tarsha: (734) 386-5924
[email protected]
BUFFALO, NY — October 26, 2007 — Fathead®, the fast-growing sports & entertainment brand best-known for its life-size wall graphics, has partnered up with the Monday Night Mayhem radio show, to promote Fathead being the official Sponsor of Cyber Sunday® Pay-Per-View event this Sunday night, October 28th, at The Verizon Center in Washington, D.C.
“Out of all of the exciting relationships that our program has ever joined up with in our five and a half years on the air, this has to be without a shadow of a doubt one of the most rewarding associations to date, said John “The Big Mosh” Masiulionis, the co-host of Monday Night Mayhem. “Fathead is truly sweeping the globe, and is on the verge of becoming a phenomenon around the world as 2008 approaches…We embrace the opportunity to be a part of their winning team…and to be able to take the wrestling fans on the ride of a lifetime by giving away exclusive WWE Fathead graphics as part of our program over the next two months — from the days leading Cyber Sunday to end of the holiday season, as part of our Merry Mayhem Christmas Giveaway.”
Fathead will sponsor Cyber Sunday’s special interactive voting section that allows fans to vote on which wrestlers will face off, what the rules will be other elements of the event, along with determining who should become the next WWE Fathead. Fans have cast more than 10 million individual votes during previous Cyber Sundays. Fathead’s sponsorship also includes a mobile voting element, editorial integration, & exclusive ownership of the Cyber Sunday section on WWE.com — including custom page skins & ads.
“We are creating an exciting, interactive way to connect with fans by giving them power in the decision process of determining the next WWE Superstar,” says Fathead Public Relations Coordinator, Megan Tarsha.
Fans will be able to vote from WWE Superstars Rey Mysterio, The Boogeyman, Jeff Hardy, or CM Punk to determine who should become the next WWE Fathead. Fathead currently produces big, bold 3-D-like vinyl wall graphics of WWE Superstars John Cena, Triple H, The Undertaker, Batista, & Bobby Lashley.
A “Fathead” is a bold, colorful, life-size wall graphic of sports & entertainment stars. The 3-D-like vinyl graphics have a special adhesive backing that enables them to be moved from wall to wall.
Fathead offers the best of all sports including a full line of NFL, NASCAR race cars/drivers, and 45+ collegiate football helmets & logos. Other Fathead offerings include MLB, NBA, NHL, MLS, WWE, Dallas Cowboys Cheerleaders, Sports Illustrated Swimsuit models, Spider-Man: The Movie, Family Guy, The Simpsons, Military insignias/aircrafts, The Thing, The Hulk, Wolverine, Superman, & Batman.
WWE Superstars can be purchased on the company’s Web site, www.Fathead.com, or by calling (877)-FATHEAD — where over 400 of the best sports & entertainment images can be found.
Additional information on this joint-venture can be found on
www.MondayNightMayhem.com & www.MySpace.com/MondayNightMayhem.