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By Donald Wood:

Earlier this week, WWE achieved a major coup when the company announced the appointment of John Brody as executive vice president of global sales and partnerships.

Brody brings a bounty of applicable knowledge to the company, as he previously held senior leadership roles in top American sports such as the National Football League and Major League Baseball. Since WWE is a unique blend of sports and entertainment, it’s fitting that Brody also has experience with Wasserman Media Group dealing with global partnership and business development efforts.

The role Brody will be asked to fill as executive vice president of global sales and partnerships with WWE includes guiding international sales operations and expanding the company’s media partnerships. With WWE looking to be held in the same regard as the top sports organizations in the United States and across the world, an executive with applicable experience at the highest level with multi-billion dollar corporations is a smart addition to the company.

The NFL consistently reaches over 20 million viewers during the most anticipated games each week, and Brody was on the front lines during the meteoric rise of popularity surrounding the league over the last several years. Brody knows what works and what doesn’t in both the sports and entertainment genres, and with WWE’s television ratings struggling—Raw reached an 18-year low of 2.964 million viewers on Nov. 23—the hope is that he can be a contributing factor in turning the tide of the company behind the scenes.

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