WWE (NYSE: WWE) announced it has become a Promotional Partner for the 2015 Special Olympics World Games, a global sporting event taking place throughout Los Angeles from July 25 – August 2, 2015. The announcement was made on stage tonight at Monday Night Raw® at Staples Center with the President and Chief Executive Officer of the 2015 Special Olympics World Games (LA2015) Patrick McClenahan joined by Special Olympics Global Messengers and USA athletes who will be competing at the Games.
WWE will utilize all its platforms including WWE Network, TV and pay-per-view broadcasts, live events, and digital and social media to generate awareness and support of LA2015. WWE Superstars and Divas will participate in various events in conjunction with the promotion of LA2015 and WWE will develop and produce public service announcements (PSAs), which will air during WWE live events, on WWE Network and WWE TV broadcasts as well as LA2015 digital and social media assets. WWE Superstar Big Show will serve as a Global Ambassador for LA2015, participating in various events including the Opening Ceremony, awarding medals to athletes and providing support through social media.
The 2015 World Games will celebrate Special Olympics’ global movement that unleashes the human spirit through sports. LA2015 will be the largest event held in Los Angeles since the 1984 Olympic Games. Special Olympics anticipates 7,000 athletes representing 177 countries competing in 25 Olympic-style sporting events with the support of 3,000 coaches, 30,000 volunteers and as many as 500,000 spectators.
“There are no bigger fans of WWE than our athletes and we are thrilled to be part of the organization’s growing commitment to Special Olympics around the world,” said Patrick McClenahan, President and CEO of LA2015. “We thank the McMahon Family, WWE Superstars and Divas for sharing the World Games’ mission of acceptance and inclusion with its worldwide audience of fans.”
“WWE is proud to continue our support of Special Olympics through this new partnership with the 2015 Special Olympics World Games, and use the power of our global brand to shine a light on these inspirational athletes, as well as the message of acceptance and inclusion,” said Stephanie McMahon, WWE Chief Brand Officer. “The passion and dedication of each athlete motivates WWE Superstars and Divas, and people all around the world. We look forward to cheering them on in Los Angeles this summer.”
WWE’s relationship with Special Olympics extends beyond LA2015. WWE was a Founding Partner for the 2014 Special Olympics USA Games, a national sporting event that took place in New Jersey last June where WWE served as the Official Production Partner of the Games, producing daily recaps of the sporting competitions and special events, and WWE Superstars and Divas attended the Games. In addition, WWE produced an hour-long television show, Celebrating Champions: 2014 Special Olympics USA Games that aired on FOX Sports 1. WWE is also a Corporate Partner of Special Olympics Connecticut, and actively provides support for the organization through promotion, talent appearances and employee volunteering. In advance of WrestleMania 31, WWE launched Superstars for Hope, a fundraising campaign on Indiegogo to benefit Special Olympics.
About 2015 Special Olympics World Games
With 7,000 athletes and 3,000 coaches representing 177 countries, along with 30,000 volunteers and an anticipated 500,000 spectators, the 2015 Special Olympics World Games – being staged in Los Angeles July 25 – August 2, 2015 – will be the largest sports and humanitarian event anywhere in the world in 2015, and the single biggest event in Los Angeles since the 1984 Olympic Games. The 2015 Special Olympics World Games, with the unparalleled spirit, enthusiasm, teamwork, joy and displays of courage and skill that are hallmarks of all Special Olympics events, will feature 25 Olympic-style sports in venues throughout the Los Angeles region. The Opening Ceremony, to be held July 25, 2015 in the historic Los Angeles Memorial Coliseum, site of the 1932 and 1984 Olympic Games, is expected to attract 80,000 spectators. For more information on the 2015 Special Olympics World Games, including volunteer and sponsorship opportunities, visit www.LA2015.org and on social with #ReachUpLA on Facebook, Twitter and Instagram.
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming reaches more than 650 million homes worldwide in 35 languages. WWE Network, the first-ever 24/7 over-the-top premium network that includes all 12 live pay-per-views, scheduled programming and a massive video-on-demand library, is currently available in more than 170 countries. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo.