On the latest installment of The Steve Austin Show, one of the callers told SteveAustin that he wanted the product to go back to pro wrestling from sports entertainment. Austin responded with the following:
“I think you’re barking up the right tree because that’s the same type thing that I preach. I’m all about, ‘Okay, we know it’s a work but we’re presenting it like this in a serious fashion.’ I did a thing for the NFL Network the other day — it’s right down the street from where I’m at right now — I walked in the NFL Network. It felt, smelt, and breathed — I knew I was in a football factory. That’s what they talked about. That’s what their passion was. That’s what it was about.
“You can you put it under the umbrella of ‘sports entertainment’ but when two guys or two gals get in a 20-by-20 squared circle and start wrestling, it is professional wrestling and that is the end of the story. Yes, it would be great to see… I’m all about yeah, we know it’s a work, but we all want to believe. In a world that’s a work, all you can do when the storylines aren’t so great, make the people believe in you. But that being said, here’s the thing: WWE is its own world. They say ‘WWE Universe,’ so whatever they create and put out there is what they create and put out there. So create and put out something that people can buy in to on a serious note, and don’t make it the three-ring circus that it’s become, and let it be wrestling.”