TOTAL NONSTOP ACTION (TNA) WRESTLING AND SPIKE TV ANNOUNCE NEW MULTI-YEAR DEAL
Highly Rated Series â€œTNA iMPACT!â€ To Expand To Two Hours in October
New York, NY, September 9, 2007 â€“ TNA Entertainment, LLC and Spike TV have announced a two-year extension of their partnership which maintains Spike TV as the exclusive cable television home of TNA (Total Nonstop Action) Wrestlingâ€™s weekly action athletic entertainment series â€œiMPACT!â€ The announcement was jointly made today by Kevin Kay, Spike TV General Manager and Dixie Carter, TNA Entertainment, LLC President. The successful Thursday night series will expand from one to two hours on Thursday, October 4 (9:00-11:00pm ET/PT).
â€œWe are excited to continue and expand our relationship with the worldâ€™s fastest growing wrestling organization,â€ said Kevin Kay, General Manager, Spike TV. â€œIncreasing to two hours will help develop the popular stars on the series and increase the visibility of new characters.â€
â€œThe growth of â€œiMPACT!â€ to two hours is certainly a benchmark that we wanted to achieve and is an indicator of our success as we continue our relationship with Spike TV,â€ said Dixie Carter, TNA President. â€œThroughout TNAâ€™s short history, its accomplishments have been a testament to all of its talent and staff, as well as the best fans in professional wrestling.â€
â€œTNA iMPACT!â€ launched on Spike TV on October 1, 2005 to an audience of 850,000 viewers. In the last few weeks, TNA has consistently drawn 1.5 million viewers, nearly doubling its initial audience in only two years.
â€œTNA iMPACT!â€ is the only weekly wrestling show on cable television that has seen ratings growth in 2007 â€œTNA iMPACT!â€ is averaging a 1.1 HH rating and an average audience of 1.3 million viewers up +15% and +18% respectively.
(WWEâ€™s â€œMonday Night Rawâ€ on USA Network is down -7% in HH rating while ECW on Sci-Fi Channel is down 20% from last year).
TNA Wrestling delivers a distinct brand of high-risk, athletic entertainment. TNAâ€™s roster features the biggest names in wrestling, including Kurt Angle, Sting, Scott Steiner, Christian Cage, Jeff Jarrett, Rhino and Team 3D, as well as the hottest new talent in the business, such as Samoa Joe, A.J. Styles, â€œBlack Machismoâ€ Jay Lethal, Triple X and The Latin American Exchange (LAX). TNA features the innovative six-sided ring and the high-flying â€œX Division,â€ as well as concept matches such as â€œUltimate X,â€ â€œKing of the Mountain,â€ and â€œSix Sides of Steel.â€
Brian J. Diamond is Senior Vice President, Sports & Specials, Spike TV and Scott Fishman is Executive in Charge of Production for Spike TV.
Spike TV is available in 91.6 million homes and is a division of MTV Networks. A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the worldâ€™s leading creators of programming and content across all media platforms.