WWE (NYSE: WWE) announced recently the appointment of Julia Jensen as Vice President, Brand. Jensen, a global brands and communications executive with more than 20 years of experience, will report directly to WWE Chief Brand Officer Stephanie McMahon.
As Vice President, Brand, Jensen will work across WWE’s business units to help drive revenue and further enhance the company’s brand reputation among key constituencies including advertisers, business partners, media and investors.
Prior to WWE, Jensen spent more than 15 years at Mattel, most recently as Vice President of Global Brands Communications. In this role, she was responsible for overseeing global communications across all businesses and driving brand engagement and relevancy for iconic Mattel brands, including Barbie. Jensen also spent time as Mattel’s Vice President of International Communications where she oversaw a team across 34 markets, responsible for executing communications programs supporting Mattel’s businesses and corporate initiatives around the world.
Before Mattel, Jensen’s agency experience included Ketchum and Fleishman-Hillard, where she provided creative program development and created marketing, advertising and public relations campaigns for global brands including Clorox, Proctor & Gamble, Levi’s Jeans, Cabbage Patch Kids, Maxwell House and Celestial Seasonings.
Jensen holds a Bachelor of Arts degree from Syracuse University.
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming reaches more than 650 million homes worldwide in 25 languages. WWE Network, the first-ever 24/7 over-the-top premium network that includes all live pay-per-views, scheduled programming and a massive video-on-demand library, is currently available in more than 180 countries. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo.