WWE will turn to Periscope, a new live streaming app, to give fans a look through the eyes of the competitors as the drama unfolds each week during training and competitions leading up to the weekly premieres of the new hard hitting reality series to air on USA Network, WWE Tough Enough. The @WWEToughEnough account on Periscope will also include guest appearances from the show’s host WWE Superstar Chris Jericho®, Tough Enough judges WWE Hall of Famer Hulk Hogan®, WWE Superstar Daniel Bryan® and WWE Diva Paige™, as well as various other WWE Superstars and Divas.
Starting June 23, WWE Tough Enough will air weekly on Tuesdays at 8/7C on USA Network. Outside of the U.S., WWE Tough Enough airs live on OSN Sports 2 HD across the Middle East and North Africa, Ten Sports in the Indian subcontinent, Cielo in Italy and on YouTube around the rest of the world.
“WWE is already best in class when it comes to utilizing Twitter to engage with their massive global fan base,” said Danny Keens, Head of North American Sports Partnerships at Twitter. “Periscope allows anyone in the world to share and experience live video and now fans of WWE’s Tough Enough can further engage with talent from the show live in real-time. WWE is removing another barrier and allowing fans to have a deeper connection with their favorite WWE stars.”
“This new innovative partnership with Periscope will ensure that WWE Tough Enough never goes off the air,” said Lisa Fox, WWE Executive Vice President, Content. “This daily all-access content will bring our fans closer to the competitors, the action and the drama than in any other reality show.”
WWE Tough Enough combines the can’t-miss excitement of live television with reality-show drama, as WWE hopefuls vie for the once-in-a-lifetime opportunity to become the next WWE Superstar or Diva. Unlike anything on television today, the lightning-fast hour of entertainment and competition will include live results every week, giving fans worldwide the power to decide who stays and who goes the very same night.
Every week, the three judges will each nominate one competitor they believe should be cut, and it will be up to the WWE Universe to vote and determine who they feel is “Tough Enough,” to remain in the competition. The competitor with the least number of votes will be eliminated. Throughout the season, each judge will have the ability to save one competitor from being sent home. Ultimately, one man and one woman will be considered “Tough Enough,” with each earning a one-year, $250,000 WWE contract.
The revolutionary WWE Tough Enough App is now available for download. This app will provide an unprecedented fan experience before, during and after the show by enabling fans to vote for who stays and who goes with results calculated in real-time during the final minutes of each episode. The app will also include competitor bios and video and social updates as the competition unfolds throughout the week.
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