~~~Hulk Hogan immediately announced that his new business partner was Dixie Carter and TNA Wrestling.
~~~TNA President Dixie Carter delivered a short speech about what it meant to bring Hulk Hogan to Total Nonstop Action.
November 5, 2009 – TNA IMPACT: TNA President Dixie Carter addressed all of the TNA employees in an empty IMPACT Zone.TNA President Dixie Carter addressed all of the TNA employees, who sat there in the empty arena basically out of character listening to their boss talk about the changes in TNA Wrestling. Most of the key backstage players ? writers, agents, etc. ? were sitting on the edge of the ring behind Dixie. The TNA roster was assured that there were more changes on the way. Dixie said she knows there were employees with differing opinions, but she expects everyone to support her 100%. Dixie said when someone questions things that happen in the company, they are questioning her ? and she cannot allow that to happen. Dixie said business was about choices, and she chose to put her finances, her reputation, her passion, and her love behind the wrestlers and TNA. Dixie said they could choose to support the direction TNA is going or they can find some other place to work. Dixie said it was time to swing for the fenses, and no great success comes without risk ? she is great with that, and hopes they are too. Dixie said she was proud of her employees, but this is a test and it’s time to step it up. Dixie said if they don’t believe it they are hurting the person sitting next to them, hurting her, and hurting the fans. Dixie said let’s show everybody what we’re all about.
Dixie Carter returned to TNA on October 16 at Bound for Glory, when Sting defeated Hogan to bring her back to power.
Dixie Carter made an appearance on the December 8th edition of IMPACT Wrestling, along with Sting to confront TNA World Heavyweight Champion, Bobby Roode. The segment ended with Roode spitting in Carter’s face.
In the summer of 2012 Carter was also the focal point in a storyline where Kazarian and Christopher Daniels accused her of having an affair with company TNA mainstay A.J. Styles. The duo provided compromising footage of Carter and Styles entering a hotel together as well as photographs of them embracing. Carter’s real-life husband Serg Salinas made a televised appearance on IMPACT Wrestling where he knocked Styles to the ground with a punch. It was ultimately revealed that Carter and Styles were merely helping a mutual friend, Claire Lynch, work through drug addiction issues.
Total Nonstop Action Wrestling – 2013:
Dixie Carter appeared at the ending segment of IMPACT Wrestling on September 19, 2013 to confront AJ Styles over the remarks he has made about the way she was running the company.
~~~Carter responded by saying that Styles was not a great wrestler and claimed that she was the one who created the Styles’ persona to get marketing for the company.
~~~She added that Styles would still be living in poverty if her father didn’t pay him and she was the one who created this house (TNA). She was about to leave when Styles was going to respond, she decided to end the show by cutting off the microphones and turning off the lights, thus turning heel in the process.
On the following episode of IMPACT Wrestling, Dixie Carter ripped up AJ Styles’ new contract as awarded by Hulk Hogan, then gave Hogan an ultimatum to join forces with her by next week.
~~~Hogan declined her offer and quit, Carter initially begged him to reconsider, but then claimed Hogan could not quit because she had fired him, though Hogan had already walked off camera by this point.
At Bound For Glory Dixie Carter interfered in the main event and ordered referee Earl Hebner not to count Styles’ pin, however Styles would ultimately defeat Bully Ray to become the TNA World Heavyweight Champion.
Next week, Dixie Carter tried to convince Styles to sign a new contract with TNA, but Styles refused, leaving the company with the title.
On October 29, 2013, Dixie Carter vacated the title. However, Styles announced a title defense in Asistencia, Asesoría y Administración promotion. When Dorian Roldán, AAA owner, announced Judas Mesias as AJ’s rival, Carter said that she talked with Roldán attempting to cancel the match.
Total Nonstop Action Wrestling – 2014:
January 16, 2014 – Genesis: Team Sting (Samoa Joe, James Storm, Gunner, Eric Young, Joseph Park, and ODB) defeated Team Dixie (Christopher Daniels, Kazarian, Zema Ion, TNA tag team champions Jessie Godderz and Robbie E, and Lei’d Tapa).
July 2014: Dixie Carter was put through a table by the Dudley Boyz.
July 8, 2015 – TNA IMPACT: Dixie Carter returned after a year of absence. She said she admitted that the company did not belonged to her and apologized to the fans for her actions.
August 12, 2016: TNA names Billy Corgan as the new President of TNA wrestling and Dixie Carter becomes the new Chairman of TNA wrestling.
January 2017: Dixie Carter is officially gone from IMPACT Wrestling.